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How to Enhance Your Trade Show Experience

The summer is winding down and as the winter approaches, you’re probably thinking about upcoming trade shows and industry events. Trade shows are great opportunities to optimize your brand awareness and increase client loyalty, and you can learn what the competition is up to and build relationships with investors.

Planning for these events can often be challenging. With administrative work, building a solid marketing plan, keeping on schedule, and staying within a budget, it’s easy to feel a little overwhelmed. Perhaps you have more than one event that you’re planning this fall and winter, and that can feel even more stressful.

You’ll need a full service exhibit marketing company to help administer your best trade show exhibit yet. With a professional team of exhibit marketing experts, you’ll be championing the competition in no time.

At Reveal Marketing Group (rmg), we provide the full turnkey solution to any marketing event or trade show. We have a team of professionals who bring a fresh approach to the event management industry. We believe that interacting with event attendees is crucial to a successful event marketing plan, and there is no better way to engage with an audience than face-to-face communication.

We deliver live product demonstrations, activations, and one-on-one engagement with event attendees. We humanize your business by providing immersive experiences to attendees and prove that your business isn’t just a faceless brand.

In order to build trust among event attendees, prior to any event, our team will sit down with you to discuss the details of your products and services, your values, and what your goals are. We ensure to know everything there is to know about your brand before we hit the floor.

Before you begin planning an upcoming event, consider the advantages of working with an expert marketing event company.

You Won’t Have to Worry about Design

Are you an excellent entrepreneur but perhaps lacking in Adobe Photoshop skills? At rmg we provide custom exhibit design and creative services for all of your event marketing needs. In order to captivate crowds and to outshine competing vendors, you’ll need an innovative and inviting exhibition display booth and a well-executed marketing strategy that touches on pre, live, and post-event services.

We provide a simple process: we meet to develop your objectives, desired outcomes, and then we plan a thoughtful attack. We listen carefully and decide upon a creative solution that’s custom-made to build your brand and make it happen.

rmg supplies:

  • Professional research and customized booth design
  • Project management
  • Production
  • Installation and dismantle
  • Technical support
  • Digital engagements
  • Professionally designed graphics and digital signage
  • So much more

We take display booth design very seriously because your booth becomes a direct extension of your brand, and it’s the first thing event attendees notice when they walk past you. We pay close attention to your brand’s story and convey it in a manner that is meaningful and accessible to your target and potential audience.

Sample Living: Dyson’s Living Space

The most effective design communicates exactly what it is that you’re selling in a creative, tangible way. Consider how the vacuum manufacturer Dyson created a space at a recent trade show where attendees felt as if they were right at home.

For a trade show in 2017, the company teamed with a creative marketing company to capture the essence of a comfortable living space. Attendees could walk right in, sit in a chair, put their feet up, and relax.

The idea was to make attendees comfortable enough to want to sit and stay awhile, chatting with brand staff and learning more about the product. It also helped guests to imagine the brand in their home as well as seeing Dyson products live in action.

If this concept has triggered ideas for your upcoming event, you’ll want to work with rmg’s creative team to comb through any design details to ensure that your booth is both appealing and alluring.

You’ll Have an All-Star Team

Are you tired of setting up your own booth? — With our professional brand ambassadors, you won’t have to lift a finger.

Brand ambassadors are marketing and sales professionals who promote your products and services by interacting with event attendees one-on-one and via live demonstrations and activations. They facilitate anything from booth installation to conducting product sampling. Most importantly, they turn attendees into qualified leads with their charismatic and engaging personalities.

At rmg our brand ambassadors can be:

  • Event staff
  • Team leaders
  • Emcees and DJs
  • Models
  • Production Assistants
  • Technical support staff
  • And much more

Our brand ambassadors are experienced event managers who bring innovative approaches to your marketing campaign. If you want to entice attendees and keep a steady flow of visitors at your booth you’ll have to wow them with engaging experiences and activations.

When you have a team of smart and curious brand ambassadors, the possibilities to dazzle the crowds are endless. Our team applies experiential marketing techniques to our event marketing campaigns to ensure that you stand out from the crowd at any event or trade show.

Experiential Marketing

Experiential marketing is comprised of several marketing strategies geared towards immersing consumers within products or services by engaging them in as many ways as possible. Utilizing this strategy will help people form memorable and emotional connections with a brand to foster brand loyalty and to improve customer lifetime value.

Science Diet’s Pet Café Food Truck

Science Diet’s Pet Café Food Truck

Consider how the pet food brand Science Diet went right to its target market: cats and dogs. They created an immersive experience not just for people, but for pets as well.

Touring various pet trade shows throughout the United States a couple of years ago, Science Diet created a pop-up food truck catered towards pets and their owners. Brand ambassadors offered samples of food, treats, and memorable experiences to attendees all over the country.

Instead of sticking to traditional marketing — delivering content on physical signage, for example — the food truck brought the brand to life and people (and some lucky canine and feline friends) experienced the brand first-hand and got to be part of something unique and exciting.

Don’t enter your next industry event on your own. Optimize what your brand can be with the power of an experienced event marketing team.

― September 18, 2019

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