Even if you’ve participated in dozens of trade shows and industry events before, it’s always a good idea to take a step back and review what works and what doesn’t for your brand.
Exhibiting at trade shows allows you to interact directly with an already qualified group of attendees. Individuals who attend these industry events are there because they have an interest in the products and services being offered. Yet with so much competition, you’ll want to ensure that you stand out from the crowd and make a lasting impression on event attendees.
You may have felt overwhelmed in the past with figuring out the logistics of your event marketing plan — sourcing signage and collateral for your booth, finding ways to stay innovative and current, and even how to secure event staff.
Reveal Marketing Group (rmg) is an event marketing company based in Toronto that has all of your trade show solutions under one roof. With over 40 years of experience, we confidently consider ourselves experts in all aspects of event marketing.
Before you start strategizing upcoming events, consider these tips for how to build your best exhibit booth yet. Kitchener has many exciting events to look forward to in the next few months, so start planning now!
Be Concise with Brand Messaging
For an event attendee, there is a lot of information to absorb. There are often hundreds of exhibitors at any given trade show or industry event, so it’s integral for you to convey your brand’s message as clearly as possible.
You’re going to need custom booth trade show displays that effectively tell your story with specific language and visuals.
rmg provides pre, live, and post-event services to develop your objectives and marketing goals. We sit down with you to learn all of the facets of your business, including its history and values, before we dig into a design strategy.
Some of these services include:
- Research and Design
- Logistics and Admin
- Technical Support
- Digital Engagements
- ROI Measurement
- Lead Retrieval
Our team of experts craft striking and compelling display design to ensure that your brand’s story is told accurately and effectively.
Take a look at this example from the computer hardware company Alienware. At the 2016 ComiCon, the company installed a simple booth with a TV. With the brand’s logo, a concisely stated message, and clear and simple instructions for attendees to take photos and use a customized hashtag, attendees could easily grasp the brand and its creative intention.
With a description of what the brand is and a fun, interactive call to action, this booth illustrated Alienware’s culture as an engaging gaming hardware company and increased its brand awareness with the utilization of social media and digital technology.
Make a Statement with Interactive Technology
To truly captivate event attendees’ attention, create an immersive display booth. When you incorporate custom exhibits and products for your booth you generate intrigue and buzz for your brand.
With innovative and interactive audience participation, you’ll create a unique display booth that people will want to visit. Because we live in such a digitized world, it’s always a great idea to add technology to your exhibit.
rmg are your digital experts. From digital signage to engaging touch screens that allow attendees to learn about your products and services, we offer creative solutions for all of your technological needs.
As consumers become more and more sophisticated, so too do marketing strategy and engagement tools. Virtual Reality (VR) and Augmented Reality (AR) are already trending customer engagement tools for marketers all over the globe.
VR and AR are totally immersive tools that engage attendees with your brand like nothing else. Companies are using the technologies to illustrate to customers how their lives could improve by purchasing their products and services.
At rmg digital, we create interactive environments that unite brands with audiences. We utilize the power of VR and AR to ensure that you stand out from the crowd at any event.
Oreo’s ‘Wonder Vault’
Consider how Oreo dazzled audiences with the power of VR in 2016. To give people a real inside look at the chocolate and vanilla cookie giant’s story, the company created a virtual ‘wonder vault’ where users entered a world of sweet cookie goodness using Google’s cardboard headset.
Immersing users in the Oreo brand formed an incredible emotional connection to the company, creating strong brand awareness and loyalty.
Create a Welcoming Environment
An aspect that is often overlooked but incredibly important to event attendees who have been walking around the venue for hours is the availability of resting chairs and places to sit.
If you have the opportunity and space to offer attendees a place to sit down and put their feet up for a while, it gives you the opportunity to engage with them and make your sales pitch.
rmg provides trade show furniture rentals that offer event attendees the opportunity to take a break while casually reading about your products and services, chatting with you and your staff.
A smart tactic to add is a small charging booth for attendees to fuel up their phones. This gesture invites people to stay a little longer, and you’re offering an important service that people won’t forget. You’ll leave a positive and lasting impression.
You can even get creative with how you present it. Consider how Disney is now offering “charging stumps” throughout the Magic Kingdom — wooden tree stumps that are actually charging stations.
To exhibit well at any trade show or industry event, you have to think creatively and outside of the box. You want to be unique and make a memorable impression on attendees so that you can build upon your target audience.
Planning far in advance of an event is critical to success. Always research to see what potential audience will be at the event so that you can you cater to any individual that might pass by your booth.
rmg offers the full turnkey solution. Visit our website to learn more about your next — and best yet — display booth!
― July 21, 2019