CAA challenged us to engage potential consumers and educate show delegates about key features and benefits they may not be familiar with. We were also tasked to capture their information and were solely responsible for promotions and selling show special memberships.
The goal was to exceed the number of leads and membership purchased from the previous year, which was drastically surpassed. More memberships were purchased (354 in 2016 vs 404 in 2017) and roughly 4,000 more leads were captured (6,638 in 2016 vs 10,000+ in 2017). This was also the first time rmg’s brand staff were solely responsible for educating consumers and influencing the sale of memberships.
Canadian International AutoShow, 2017
"For the past four years, rmg has been our go to marketing agency because they continue to exceed our expectations. We present them with a goal and they blow it out of the water. Traditionally, they manage to capture 6,000+ new leads, but this year, with the integration of their digital technology, Blaze and their Brand Ambassadors, they exceeded expectations by 4,000! Bringing our total leads to well over 10,000.
Their staff was also the sole team on the floor, educating the show attendees about the benefits of our programs. Constantly pushing our consumers experience to the next level, there’s a reason why we consistently partner with rmg."